UK Sport - Athlete Insights
Aim: UK Sport was reviewing the Athlete Performance Award (APA) system prior to making strategic amendments following the Tokyo Olympic and Paralympic Games. It wished to perform a consultation exercise with World Class Programme athletes to explore their experiences and opinions of the APA system and ensure their views were included in the wider review.
Delivery: REMind Research was commissioned to deliver a three-phase consultation comprising an online survey of World Class Programme athletes, a 5-day mobile ethnography with elite athletes; and online deliberative discussion groups with both athletes and athlete representatives.
Outcome: The research captured nuanced athlete perspectives across sports alongside those of key stakeholders. Insights identified critical expectations and experiences, enabling UK Sport to shape more athlete-informed APA policies for the future.
Metpow – Product development and market testing
Aim: MetPow, a startup company, had a patented SMART meter for campsites. To support its bid for investment, MetPow required evidence of the appetite for the new SMART meter both among campsite owners and among campers, caravanners & motorhomers.
Delivery: In order to achieve MetPow’s objective, a multi-mode research programme with target audiences was completed comprising sourcing, recruiting and interviewing campsite owners, an online survey of campsite customers via panel, analysis of all primary data and a final integrated report.
Outcome: Findings revealed strong interest in the product, clarified customer needs, and identified priority market segments. The final report equipped MetPow with critical insights supporting a compelling investor proposition and ultimately a successful launch.
University Alliance – Brand and reputational study
Aim: University Alliance sought insights to inform a new brand strategy with research targeted at key audiences. It needed to explore perceptions of university types, awareness of higher education diversity and quality, and the distinct strengths of Alliance universities. The study also tested prototype messaging and uncovered both conscious and unconscious attitudes to guide its strategic positioning.
Delivery: REMind designed and delivered a tailored research programme using focus groups, mobile ethnography, and in-depth interviews with young people, parents, mature students, stakeholders, and parliamentarians. .
Outcome: The findings were a vital component in helping to guide the refinement of University Alliance’s brand strategy and inform future strategic priorities.
EMD UK & Sport England – Campaign Evaluation
Aim: REMind Research evaluated the This Girl Can Classes scheme, delivered by EMD UK and funded by Sport England. The evaluation required in-depth consultation with stakeholders, staff, and participants to assess session impact, identify areas for improvement, and understand the physical, mental, and social benefits for women new to physical activity.
Delivery: Throughout the project, REMind delivered multi-phased research aspects using quantitative, qualitative and ethnographic methods with both instructors and female TGCC participants. The team also anlaysed provider and EMD UK data. Given the evolving nature of TGCC, REMind provided a flexible, responsive approach to meet changing strategic needs, offering timely analysis and reporting throughout.
Outcome: The longitudinal evaluation provided EMD UK with a clear understanding of the classes’ impact and effectiveness, helping to shape future delivery and focus efforts on how best to engage more women in group exercise. REMind was re-commissioned twice to support the continued evaluation from pilot launch through to the national rollout and delivery.
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